The gloves are off as Telus sues Rogers: Canada's mobile network 3GPP convergence

Telus Corporation has filed a lawsuit against Rogers Wireless to discontinue its "misleading ad" campaign stating that the Rogers Wireless Network recently overlaid with HSPA+ capabilities, is the fastest and most reliable with fewest dropped calls in Canada. Testing of Telus' shared HSPA+ network will now be necessary to prove reliability and it was Telus that commissioned the earlier studies that reveal that it was indeed Rogers who had the fewest dropped calls in Canada. Telus will probably have to state why Bell Canada is saying its network, the same network used by Telus, is the fastest.
Telus' marketing team or at the very least the engineering heads should know that beyond the "fastest" term in the Rogers Wireless ad they will have to prove the rest of factors; fewest dropped calls and clarity, wrong. Having the same technical capability of 21 Mbp/s on the air interface of the cell site is one of a number of factors to be considered as they are also using equipment from different vendors. Then there is coverage and network footprint along with channel capacity, the user device, among factors to be considered. These are a few of the numerous reasons a call gets dropped.

Telus has made a good pre-emptive strike and I can imagine will stand to gain something from this exercise. Lets see how the story onfolds.

Yahoo and Google in Online ad deal: Wither Microsoft?

Just moments after a report that all negotiations have been discontinued with tech giant Microsoft there is a new report that a deal has been signed with rival Google. While some are heralding Yahoo's independence as victory over Microsoft, there are concerns amongst the Yahoo shareholders as the stock price fell 10% on the announcement of the latest Microsoft rejection. Carl Ichan, could be more encouraged to now replace the company's board with the outcome of the Microsoft negotiations.

The announcement came after Yahoo said it had failed to persuade Microsoft to renew its bid to buy all of the Internet company for the $37 per share asked, over 13% more than Microsoft's offer. Recent talks ended after Yahoo rejected a Microsoft proposal to buy just its online search business. It may be some time before the deal takes effect as Microsoft and a number of interest groups have signaled that they challenge the deal on anti-trust grounds. The Google-Yahoo plan has reportedly drawn the attention of U.S. Sen. Herb Kohl, who chairs an antitrust committee.